Different Tactics for effective digital marketing
You have to select the tactics that are going to be the most effective for your business and then employ those digital marketing tactics in ways that eventually result in conversions. In order to help you accomplish this, we have made a list of the most popular digital marketing strategies.
Never Write a Blog Post without a Plan
Before you begin generating blog post ideas, know what you want to tell people and what you want them to do with that information. For example, are you writing a blog post in support of a current marketing campaign? If so, you want the tone and message that you use to match the other content that is being created for that marketing campaign. You’ll probably also want to add a CTA button that leads to the appropriate landing page. On the other hand, if you are simply looking for shares and engagement, you might want to write about a trending topic in your niche, and then encourage social shares.
Know Who You Are Targeting
If you do not have clearly defined customer personas already, you will need them before you begin blogging. Then, figure out which of them will be interested in reading your blog (not all will – you will have to reach them in other ways). In addition to this, you should also know which of your persona(s) you are targeting with each individual blog post.
Put Thought into Your Publishing Strategy
It may help to think of your blog as an industry trade magazine. If you read a trade magazine, you will see a variety of articles. Some of these will be geared towards experts and decision makers; others will be geared towards entry level consumers. In addition to this, there will be opinion pieces, sponsored content that plugs specific products and services, instructional posts, and even a bit of fluff. A trade magazine publisher would never put out a copy of a monthly publication that contained only one or two types of content. Treat your blog the same way by ensuring that you release a variety of posts each month.
Vary Your Content Type
In order to ensure that you are always producing engaging content, make an effort to publish various types of content. This is not to be confused with publishing content targeting different personas, or content addressing different topics. This means that you should produce a combination of video content, infographics, text based content, and image heavy content on a regular basis.
Be Authoritative and Opinionated
Thought leadership is extremely important in B2B. Don’t be afraid to take a stand and give your opinion. Make predictions. Tell your readers what you think is up and coming in your industry, and what you think is a dud. If you are afraid to risk giving your opinion, how are your potential customers supposed to view you as an authority figure?
The use of video content in B2B marketing is becoming more and more popular as people realize it’s potential to generate leads, boost SEO, and create engagement. However, in order to get the most benefit from video marketing there are a few guidelines you should follow:
Each video should have a single purpose, it should be short, and it should get right to the point.
Trust increases significantly when people are able to associate faces to names. This is as true in B2B as it is in B2C. This is why one of the wisest use of photographs in B2B content marketing is to simply include photographs of yourself and your team on your website, social media, and blogs. In addition to this, blog posts and articles that contain visuals are attractive to visual learners, and they can help you to illustrate a point in a picture that might take you several paragraphs of text to make. This is why graphs, infographics, pictures, and illustrations get lots of shares and result in a lot of engagement. Of course, one of the best ways to use images to ensure that all of your products are present on your website with a high resolution photograph and a great description. A final note about images in your content; give your files meaningful names. For example, use chrome_tailpipe_harleydavison.jpg instead of chtphd_123.jpg. You’ll get better SEO results.
A microsite is a smaller website that you create for a specific purpose. For example, some companies create microsites for different countries if they are selling products and services on an international scale. You can also create microsites to go with various marketing campaigns, to tell the story of an important project, or to highlight a particular product or service that you really want to push. If a customer really wants to learn more about a campaign or product, routing them to a microsite gives them a highly focused experience without a lot of distractions. You will also find that it is more cost effective to quickly construct a microsite than it is to add a new page to your existing website. Finally, there are proven SEO benefits to creating microsites as your content will be highly relevant to users perform keyword searches.
Too many B2B content marketers assume that their marketing efforts are limited compared to those in B2C niches. This couldn’t be further from the truth. People are still as attracted to elements such as images, video, interactive tools, and mobile friendly options when making purchasing decisions for companies as they are when making purchasing decisions to themselves. As long as you know your customer and your brand, you can use almost every one of the digital marketing tactics here to expand knowledge or your brand, build relationships, and generate leads. You can contact Amir Khademi, If you are interested in these kind of articles